Revenue generation
We don't just advise. We make introductions and help run sales cycles from start to finish.
Investment judgment • GTM architecture
Investment & go-to-market advisory for funded founders in technical markets.
Feritti is run by Pete and Kelly Ryan - 40 years of combined relationships in developer infrastructure, data, and SaaS. We invest, open doors, and help close deals.
Built for technical founders
Relationships, revenue design, and GTM architecture for technical founders.
Investor networkRevenue generationGTM architectureFounder judgment
Market framing
Position technical products with commercial precision, not broad-market gloss.
Capital access
We invest $10K-$50K checks at seed and Series A, and run an SPV called Feritti.
Sector focus
Sector conviction matters more than generic pattern-matching.
Developer & data infrastructure
- AI-native dev infra
- Dev tools / infra
- Modern data stack
Go-to-market systems
- Sales tech
- AI SDR
- Commercial design
Work & collaboration
- Collaboration
- CX / support
- Conversational AI
People platforms
- HR tech
- Talent marketplaces
- Workflow modernization
How we help
From narrative to revenue - hands-on, not slides.
Strategy & Positioning
- ICP definition & segmentation
- Pricing & packaging (PLG to enterprise transitions)
- Competitive messaging architecture
- GTM motion design
Sales Execution
- Full sales cycle support
- Discovery & objection playbooks
- Enterprise deal coaching
- Multi-threading & champion development
Revenue Operations
- CRM architecture (HubSpot, Salesforce)
- MEDDIC framework implementation
- Pipeline metrics & forecasting
- Territory & quota design
Marketing & Demand Gen
- Category creation strategy
- Analyst relations (Gartner, Forrester)
- Outbound sequencing & ICP targeting
- Content & SEO strategy
PLG-Specific
- Activation & expansion loop design
- PQL/PLS motion architecture
- Freemium to paid conversion funnel
Hiring & Team Building
- First sales hire profiles
- VP Sales vs. CRO timing
- Fractional CRO/CMO engagements
Portfolio
We back founders we'd work alongside.
Seed and Series A checks of $10K-$50K. We co-invest via our SPV, Feritti.
Company Name
Developer Infra / SeedCompany Name
Modern Data / Series ACompany Name
AI GTM / SeedCompany Name
Collaboration / SeedCompany Name
CX / Series ACompany Name
People Platforms / SeedPortfolio details coming soon.
Advisory model
Capital context
Sharper investor positioning without venture theater.
We help teams define where they sit in a market, what category narrative actually fits, and how to speak to the assumptions sophisticated investors are already making.
GTM architecture
Commercial strategy designed for technical products.
From founder-led sales motion to messaging hierarchy, pipeline design, and early team structure, we pressure-test the system before you scale it.
Operating judgment
A thought partner for ambiguous decisions.
Feritti is built for the moments where the next move is not obvious: when to hire, what to emphasize, which wedge to pursue, and how to sequence growth without noise.
How we work
Small-firm intensity, operator-level context, and clear thinking when things are still messy.
01
Diagnose
We map product truth, buyer urgency, competitive context, and investor perception into one operating view.
02
Refine
We tighten narrative, offer design, GTM sequencing, and the decision logic behind your next few quarters.
03
Execute with discipline
We stay close to founder priorities, pressure-testing choices in real time rather than handing over abstract slides.
Start the conversation
When the next move matters, Feritti helps founders narrow the field and move with conviction.
If you are shaping a market narrative, commercial motion, or fundraising posture in a technical category, let's talk.